Selected work
Case studies
Different sectors, same discipline: understand the outcome, find the story, deliver it properly and measure what happened.
Hospitality & Food/Drink
Mirch Masala — 30 years, reimagined
A 12-month heritage PR campaign driving growth for a family-run Indian restaurant in Leicester.
- Uplift in new and returning guests
- Widespread regional and online coverage
- Stronger social and influencer engagement
Charity & CIC
Alex's Wish — 2026 Supercars Event
A high-octane charity event raising awareness and funds for Duchenne Muscular Dystrophy — and putting Alex's Wish on the map with a new generation of supporters.
- Attendee numbers smashed original targets — both standard and VIP
- Profit exceeded expectations at £24,500
- New connections made, laying a strong foundation for future years
Visitor Attractions & Tourism
National Space Centre — 25 years, reaching new audiences
An ongoing PR campaign celebrating a quarter-century milestone, driving visibility and ticket sales through hero events.
- Sell-out events, every time
- 489.5M+ combined reach across 11 campaigns to date
- 184 pieces of coverage secured to date
Tourism & Destination Marketing
Visit Leicester — championing an underrated city
An ongoing PR and influencer campaign showcasing Leicester and Leicestershire's hidden strengths.
- 1.64B+ combined reach across 30 campaigns
- 332 media placements secured
- Consistent coverage across food, culture, tourism and events
Tourism & Destination Marketing
Discover Charnwood — building a lasting legacy
A UKSPF-funded campaign raising profile through earned press, paid advertising and influencer partnerships.
- Facebook reach hit 366K in March alone, against a 32K target
- Facebook followers up to 2,300, against a 500 target
- Instagram followers reached 1,588; TikTok grew from 0 to 1,242
Arts, Culture & Heritage
Punch Records — amplifying Community Routes
Launching a youth education programme giving 50+ young people the chance to build creative skills.
- 123M reach in year one alone
- Record-breaking number of applications
- Strong early coverage for 2026, with the campaign still in progress
Events, Culture & Entertainment
IGR Union Cup — rugby's biggest celebration of inclusion
A bi-annual inclusive rugby tournament, raised from local to international profile through PR-led storytelling.
- 426M combined audience reach
- 243 pieces of coverage secured
- National broadcast wins — BBC, Channel 4, ITVX
Tourism & Visitor Attractions
Driving record visitor growth for Great Central Railway
An integrated PR, events and marketing campaign that positioned the railway as one of the region's leading visitor attractions.
- Record visitor growth, with a significant increase in family audiences
- Strong uplift in first-time visitors alongside returning guests
- Widespread media coverage across regional and online platforms
Charity & CIC
Raising awareness and support for a charity campaign
A targeted PR and campaign strategy built on storytelling, emotional impact and community voices.
- Increased awareness across target audiences
- Strong media coverage and campaign visibility
- Improved engagement across digital platforms