123M
Combined audience, Community Routes 2025
67
Pieces of coverage in 2025
4.17M
Combined audience, 2026 so far
Overview
Launching Punch Records' Community Routes youth education programme, giving 50+ young people from Birmingham's disadvantaged and overlooked communities the chance to build creative skills across music, TV/film, production and more.
The objective
- Launch and grow the Community Routes programme
- Reach 50+ young people from overlooked communities
- Champion skills in music, TV/film and production
The approach
- Targeted local, regional and national PR
- Built momentum around applications and launch moments
- Sustained comms around legacy, spin-offs and commissions
- Storytelling built on case studies and real successes
Key takeaway
By turning real stories into real coverage, FU Media is helping Punch Records open doors for the next generation of Birmingham's creative talent.
“Working with Kevin and the team at FU Media has been a dream. They've helped raise our work's profile, reaching audiences of over 125 million people, but what stands out most is how deeply they care about who we are trying to reach and why. They feel like an extension of our team.”
Bradley Morrison
Head of Marketing & Communications, Punch Records
Also working with
