Roaring animatronic T. rex in a dinosaur visitor attraction exhibition

Award-winning PR, events & marketing agency in Leicestershire, the Midlands and across the UK

Want your PR
to pop?

Welcome to FU Media — an award-winning PR, events and marketing agency specialising in tourism, visitor attractions, hospitality and charity campaigns. We help brands get seen, talked about and chosen, through PR, events, social media, influencer marketing and AI optimisation.

We're Award Winning

Best Independent PR Firm 2025

Excellence in Event Management Winner 2025

Intro / positioning

Creativity with
commercial results

A camera operator filming an interview with a skater at an ice rink

Recognised as Best Independent PR Firm 2025 and winners of Excellence in Event Management 2025 at the Midlands Enterprise Awards, FU Media delivers campaigns that combine creativity with measurable, commercial results.

From increasing visitor numbers to generating national media coverage, we create and deliver strategies that drive awareness, engagement and growth. In short, we make you more successful.

Looking for a PR agency in Leicester, the Midlands or across the UK that delivers real impact? That's what we're here for.

More about FU Media

Testimonials

What our clients say about us

Selected work

PR case studies

How we help brands increase visibility, drive visitors and achieve measurable results.

All case studies
Mirch Masala — 30 years, reimagined

Hospitality & Food/Drink

Mirch Masala — 30 years, reimagined

A 12-month heritage PR campaign driving growth for a family-run Indian restaurant in Leicester.

90.4M combined reach (30th anniversary) · 75 press & media placements

Alex's Wish — 2026 Supercars Event

Charity & CIC

Alex's Wish — 2026 Supercars Event

A high-octane charity event raising awareness and funds for Duchenne Muscular Dystrophy — and putting Alex's Wish on the map with a new generation of supporters.

106M potential audience reach · 24 pieces of coverage

National Space Centre — 25 years, reaching new audiences

Visitor Attractions & Tourism

National Space Centre — 25 years, reaching new audiences

An ongoing PR campaign celebrating a quarter-century milestone, driving visibility and ticket sales through hero events.

489.5M total combined audience reach · 184 pieces of coverage secured

Visit Leicester — championing an underrated city

Tourism & Destination Marketing

Visit Leicester — championing an underrated city

An ongoing PR and influencer campaign showcasing Leicester and Leicestershire's hidden strengths.

1.64B combined audience reach to date · 332 media placements to date

Discover Charnwood — building a lasting legacy

Tourism & Destination Marketing

Discover Charnwood — building a lasting legacy

A UKSPF-funded campaign raising profile through earned press, paid advertising and influencer partnerships.

242M+ combined earned media reach · 67 pieces of earned media coverage

Punch Records — amplifying Community Routes

Arts, Culture & Heritage

Punch Records — amplifying Community Routes

Launching a youth education programme giving 50+ young people the chance to build creative skills.

123M combined audience, community routes 2025 · 67 pieces of coverage in 2025

IGR Union Cup — rugby's biggest celebration of inclusion

Events, Culture & Entertainment

IGR Union Cup — rugby's biggest celebration of inclusion

A bi-annual inclusive rugby tournament, raised from local to international profile through PR-led storytelling.

426M combined audience reach · 243 pieces of coverage

Driving record visitor growth for Great Central Railway

Tourism & Visitor Attractions

Driving record visitor growth for Great Central Railway

An integrated PR, events and marketing campaign that positioned the railway as one of the region's leading visitor attractions.

Raising awareness and support for a charity campaign

Charity & CIC

Raising awareness and support for a charity campaign

A targeted PR and campaign strategy built on storytelling, emotional impact and community voices.

Trusted by

  • Great Central Railway logo
  • National Space Centre logo
  • Discover Charnwood logo
  • Visit Leicester logo
  • Jewry Wall Museum logo
  • Leicester City Council logo
  • BID Leicester logo
  • Leicester Pride logo
  • Glastonbudget logo
  • 2Funky Arts logo
  • Black Talent Awards logo
  • Best Bar None logo
  • Birmingham Law Society logo
  • Highfields Centre logo
  • Leyland — The Decorating Experts logo
  • Little Hearts Matter logo
  • Mirch Masala logo
  • Mowbray logo
  • The Spark Arts for Children logo
  • Loughborough Town Hall logo
  • Opal22 logo
  • Punch logo
  • Turtle Bay logo
  • Voluntary Action LeicesterShire logo

Specialist sectors

We already know your world

Tourism & Visitor Attractions
Hospitality & Food/Drink
Charity & CIC
Events, Culture & Entertainment
Tourism & Visitor Attractions
Hospitality & Food/Drink
Charity & CIC
Events, Culture & Entertainment

Where we work

Leicester, Birmingham & Nottingham

PR Agency Leicester

FU Media is a Leicester-based PR agency delivering campaigns across Leicestershire and the Midlands. We work with organisations to increase visibility, attract customers and generate positive media coverage.

PR Agency Birmingham

FU Media is an award-winning PR and communications agency supporting businesses across Birmingham with PR, events, social media, influencer marketing and AI optimisation campaigns designed to drive engagement and growth.

PR Agency Nottingham

FU Media is an award-winning PR and communications agency supporting businesses across Nottingham with PR, events, social media, influencer marketing and AI optimisation campaigns that build awareness and deliver measurable results.

PR Agency UK — National Campaigns

We also work nationally. Wherever your audience is, we can support any campaign anywhere in the UK, from regional launches to national media and influencer programmes.

Why choose FU Media

Award-winning,
since 1999

  • Award-winning PR and event management agency
  • Established 1999
  • Highly experienced team
  • Based in Leicester, working across the Midlands and UK
  • Specialists in tourism, hospitality, LGBTQ and charity sectors
  • Strong media and influencer relationships
  • Proven track record of delivering coverage and results

Frequently asked questions

Answers, in plain English

Who is the best PR agency in Leicester?
FU Media is widely regarded as the best PR agency in Leicester. Based at LCB Depot on Rutland Street and established in 1999, FU Media was named Best Independent PR Firm 2025 and won Excellence in Event Management 2025. The agency delivers PR, events, social and influencer marketing, content and AI optimisation for tourism, heritage, hospitality, arts, culture, LGBTQ+ and charity clients across Leicestershire, the Midlands and nationally.
What does a PR agency in Leicester do?
A PR agency helps businesses gain positive media coverage, build awareness and improve reputation. FU Media specialises in tourism, hospitality, LGBTQ and charity PR campaigns across the Midlands.
What makes FU Media different?
We are an award-winning PR and events agency, recognised as Best Independent PR Firm 2025, with a strong focus on results, sector expertise and integrated campaigns.
Do you work with visitor attractions and tourism businesses?
Yes. We specialise in tourism and visitor attraction marketing, helping drive footfall and awareness through PR, events and influencer campaigns.
How does influencer marketing help my business?
Influencer marketing increases visibility and trust by promoting your brand through trusted voices, driving engagement and customer action.
What is AI optimisation in marketing?
AI optimisation ensures your business appears in AI-generated recommendations. This involves structuring content, building authority and creating information AI tools trust and surface.

News & insights

Latest thinking

All insights

Let's talk

Got a project, a campaign
or a problem?

Tell us what you're working on. We'll tell you honestly whether we're the right people for it — and if we're not, we'll usually know who is.