Visit Leicester — sharing media expertise with tourism businesses

Overview

Kevin Fraser Urquhart, Managing Director of FU Media, joined Visit Leicester’s latest Tourism Network Event to share practical communications expertise with more than 80 tourism businesses. The event brought together attractions, accommodation providers, hospitality businesses, retailers and tourism partners from across Leicester and Leicestershire to explore visibility, audience growth and destination collaboration.

The objective

• Help tourism businesses identify stories that can engage the media
• Explore how earned media can strengthen visibility and reach new audiences
• Support collaboration to promote Leicester and Leicestershire as a destination

The approach

• A practical presentation by Kevin on turning business stories into earned media coverage
• Insights into opportunities across print, digital and broadcast channels
• Exploring how distinctive experiences, people and local connections create compelling stories
• Contributing communications expertise alongside speakers on technology, visitor data and authentic destination storytelling

Key takeaway

Helping tourism businesses recognise what makes them distinctive is a starting point for stronger storytelling, greater visibility and encouraging visits. The feedback reflects the whole Tourism Network Event, not Kevin’s presentation alone.