All case studies
National Space Centre · Visitor Attractions & Tourism
National Space Centre — 25 years, reaching new audiences
489.5M
Total combined audience reach
184
Pieces of coverage secured
11
Hero campaigns delivered in 2026 so far
100%
Sell-out rate on every promoted event
Overview
An ongoing PR campaign celebrating the National Space Centre's 25th anniversary, driving visibility and ticket sales through a run of hero events supported by regional and broadcast press, plus targeted national and local influencer campaigns.
The objective
- Celebrate the 25th anniversary
- Promote hero events across the calendar
- Drive visibility and ticket sales
The approach
- Targeted regional and broadcast press
- Local influencer campaigns relevant to each event — families and Lego fans for the Brickish Weekend
- National influencer campaigns, such as gamers for To Boldly Game
- Ongoing influencer strategy and advisory support
Key takeaway
From gamers to Galentines, FU Media is turning National Space Centre's milestone year into a non-stop run of sell-out moments.
“FU Media's creativity is what sets them apart — they consistently find fresh, compelling angles that get real cut-through. Their media relationships are second to none. Many of our events have gone on to achieve record ticket sales, and they've opened us up to entirely new audiences we simply weren't reaching before.”
Malika Andress
Head of Marketing, National Space Centre
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