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Discover Charnwood · Tourism & Destination Marketing
Discover Charnwood — building a lasting legacy
242M+
Combined earned media reach
67
Pieces of earned media coverage
1,594
Competition entries driven
Overview
A UKSPF-funded campaign raising Discover Charnwood's profile through earned press, paid advertising and influencer partnerships — while building a reusable asset library and engaged audience base for the future.
The objective
- Raise local, regional and national visibility
- Build a lasting legacy of followers and sign-ups
- Create a revitalised, reusable asset library
The approach
- Two press trips (Autumn 2025 and Spring 2026) — Guardian, Globetrotter TV, HN Magazine and more
- Paid influencer partnerships with key local outlets
- Consistent organic social posting, five times a week minimum across all channels
- Refreshed website text, key sections and photo and video library
- Four advertising campaigns — Loughborough Fair, Christmas, Light Nights and Spring
- Two competitions to drive engagement
Key takeaway
From zero to thousands of followers, and local news to national press trips, FU Media has given Discover Charnwood a legacy that will outlast the project itself.
“Thank you for all your hard work over the past year. The final report is excellent and demonstrates the difference this project has made. The Discover Charnwood brand and channels are in a much stronger place thanks to your work.”
Mike Roberts
Communications Manager, Charnwood Borough Council
Also working with
