All case studies
Visit Leicester · Tourism & Destination Marketing
Visit Leicester — championing an underrated city
1.64B
Combined audience reach to date
332
Media placements to date
30
Campaigns delivered to date
Overview
An ongoing PR and social media influencer campaign showcasing Leicester and Leicestershire's hidden strengths — primarily B2C, with B2B support on demand.
The objective
- Champion Leicester and Leicestershire's untapped appeal
- Reach B2C markets, with B2B on demand
- Build long-term destination reputation
The approach
- Targeted local and regional press and broadcast
- Targeted national and trade platforms
- Local and regional social media influencers
- Press trips, both group and bespoke
- Partner collaborations — LVEP and visitor attractions
Key takeaway
From curry capital to hidden gem, FU Media is helping put Leicester and Leicestershire firmly on the map.
“FU Media are a valued partner, helping Visit Leicester secure extensive coverage in targeted travel and tourism media. They have successfully engaged journalists and influencers, organised press visits, and developed creative itineraries that showcase Leicester and Leicestershire in the best possible light.”
Jackie Ledger
Place Marketing Manager, Leicester City Council
Also working with
