106M
Potential audience reach
24
Pieces of coverage
£24,500
Profit raised
3,000+
Attendees, with 140+ hypercars and supercars
Overview
A high-octane charity event raising awareness and funds for Duchenne Muscular Dystrophy (DMD) — and putting Alex's Wish on the map with a new generation of supporters.
The objective
- Raise awareness of Duchenne Muscular Dystrophy (DMD)
- Elevate the guest experience for 2026
- Build a lasting platform for future events
The approach
- Secured broadcast interviews with Emma Hallam, Founder and mother of Alex (BBC Radio Leicester)
- On-the-day coverage and filming with ITV Central
- Media coverage used to drive awareness and ticket sales
Key takeaway
From the track to national airwaves, FU Media helped Alex's Wish turn a single event into a springboard — smashing targets, raising vital funds, and building connections that will power the years ahead.
“This is INCREDIBLE COVERAGE – well done and thank you for all your support. We had over 3,000 people attend, over 140 hypercars and supercars, over 400 VIPs and we raised a staggering £24,500 profit. All of which exceeded our expectations! Your coverage not only helped us to raise awareness of Alex's Wish, the condition, and our Supercars Day but also is another reason why sponsors get behind us – because we are shouting from the rooftops about the event. Thanks a million, honestly, you and your team have been fabulous – yet again!”
Emma Hallam
Charity Founder / Mother of Alex, Alex's Wish
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