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Great Central Railway · Tourism & Visitor Attractions
Driving record visitor growth for Great Central Railway
Overview
FU Media delivered an integrated PR, events and marketing campaign for the Great Central Railway, helping position it as one of the leading visitor attractions in the region and driving significant growth in family audiences.
The objective
- Increase visitor numbers across key seasonal periods
- Attract more family and multi-generational audiences
- Strengthen positioning as a top day out in Leicestershire
- Generate consistent regional and national media coverage
The approach
- Created strong, headline-led press stories to secure media coverage
- Delivered seasonal campaigns targeting families and school holidays
- Organised press visits and hosted journalists on-site
- Developed event-led campaigns to create regular “reasons to visit”
- Ran influencer marketing campaigns focused on family audiences
- Produced SEO and AI-optimised content to improve discoverability
Key takeaway
By combining PR, events and influencer marketing, FU Media helped transform the Great Central Railway into a high-growth visitor attraction, increasing both awareness and footfall while strengthening its position as a leading family day out in the Midlands.
“Working with FU Media has been a fantastic experience for Great Central Railway. Their team has consistently delivered outstanding local and national coverage across mainstream and industry-specific media outlets, helping us reach a wider audience than ever before. The events and press trips they've organised have been brilliantly executed, efficient, and well-coordinated. What truly sets FU Media apart is their commitment to going above and beyond, constantly pushing us towards new, exciting horizons, and we are very much looking forward to continuing this successful partnership.”
Malcolm Holmes
General Manager, Great Central Railway
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