POSITIVE GROWTH FOR LEICESTER AND LEICESTERSHIRE VISITOR ECONOMY - ECONOMIC IMPACT UP BY 4.62% SINCE PREVIOUS YEAR – WORTH £2.67 BILLION

Over 32.5 million people visited the city and county in 2025, this is an increase of 1.65% on the previous year’s figure of 32.04 million, which was 2.4% up on 2023.

Of these numbers, the county welcomed 21.95 million visitors whilst 10.62 million visited the city.

The number of visitor days rose to 40.17 million, up 1.67% on the 2024 figure of 39.51 million - with 25.67 million visitor days in the county and 14.5 million in the city during 2025.

With a challenging sector of cost increases, this is a positive with national figures from Visit England showing domestic tourism struggled in the first half of the year with trips down 7% compared to 2024.

The new figures also show that the number of tourism related jobs has slightly decreased, with more than 22,959 people employed in the visitor economy sector across the city and the county - a decrease of 174 new jobs on 2024 figures. A minor 0.75% dip shows that Leicester's visitor economy is highly resilient.

Despite intense national economic pressures that caused widespread distress and job contractions across the UK hospitality sector, Leicester has managed to keep its tourism employment almost entirely stable.